We are transforming how we design, develop, and produce eyewear. Our partners operate on a zero inventory model with endlessly customizable offerings enabled by advanced software and manufacturing technology.
The traditional eyewear industry uses an expensive, inefficient, and outdated supply chain. Custom molds are needed for every new eyewear design, costing brands hundreds of thousands of dollars in upfront costs to launch. It takes 2+ years to bring new products to market and up to a year to restock existing products. The timeline also results in designs unsynchronized with the rest of fashion and apparel, so eyewear on the market does not align with actual trends. Thus, brands are left with high inventory, forced to sell heavily discounted products, or pushed to dispose of them altogether.
KC’s model harnesses technology to combine speed and efficiency in a zero-waste production model with an affordable price point. Through our platform, brands can launch new collections in as short as 4 months and restock existing designs in 4 weeks. Eyewear is synced up with other product categories, a feature more important than ever in an industry with increasingly short trend cycles and popular release methods like the drop model.
Any brand that wants to offer premium eyewear is a great fit! We’ve seen great success in partners with a strong identity and following of any kind. Our platform is highly flexible with a toolkit of capabilities that can be harnessed and applied to your vision for eyewear. We’ll collaborate with you to make sure your line embodies your brand, and that any performance features are highly functional. More specifically, our technology allows us to create frames for niche performance uses, so let us know if you’ve got a problem you’re trying to solve for and we’ll get working on it.
Your brand’s KC eyewear can be a full-service offering: we’ll handle everything in design development and production, looking to you as the partner for inputs and feedback to make sure we’re on track. We’ll leave content and marketing up to you - you know your customer and brand story the best. You should have the freedom to market and sell your product in the way that feels most authentic to you!
Launching eyewear with KC offers an opportunity for your brand to quickly expand your range of offerings with unique products and without a high resource commitment upfront. Your eyewear will be synced up with the rest of your brand’s product lines, allowing you to build on your reach with your customers and complete their look.
Start with a capsule collection: KC and a new partner can begin working together in a limited run of one or two designs so that the partner can learn more about KC’s platform and begin seeding new products to customers without a high MOQ or commitment to a full collection.
After the capsule, the multitude of benefits of working with KC become more tangible. We have seen partners move their entire supply chain to KC’s platform thanks to our premium products, speed to market, and design capabilities beyond what traditional eyewear manufacturers can support.
The brand partner is involved through every step of the process. We start with a collaborative inspiration phase where the partner provides their vision for their collection and ideas around designs. Our experienced design team dives deep into your brand’s DNA and begins brainstorming how our technology can capture all these elements. We’ll connect back with the partner at many points throughout the process to collaborate further and look for feedback all the way up to launch.
Absolutely! This is one of the major benefits of our platform. Partners can easily create notable moments with their eyewear that enables great content and makes stakeholders feel special. Our short restock time and low MOQs mean you can quickly develop limited edition colorways for that press moment at a party or your team before the big game.